Over a 24 hr period, I undertook a design exercise to integrate real-time weather data into Google Maps. This project was a straightforward attempt to enhance route planning by adding weather alerts and alternative route suggestions, aimed at subtly improving user safety.

The project kicked off because of an accident my friend had, which was a big wake-up call for me. But there was more to it. Imagine trying to drive in the Northeast during the cold months. The roads can be really unpredictable because of the weather - like sudden snow or ice. It's pretty stressful not knowing what you'll face. So, I thought, why not create something that helps drivers know the weather ahead of time? This way, they can be better prepared or choose a safer route.

This issue is a common fear. The weather can switch from calm to hazardous in mere moments, a sentiment echoed by many users on Reddit.

The consensus on Reddit was clear: there's a need for safer, weather-informed routes.

During my NYC trip, I utilized a weather app and maps to find safer routes, a simple yet effective approach. I noticed this pattern among other users as well.

However, this method is not foolproof, as weather is not static but continually changes.  It's a band-aid solution that many have adopted, yet it's far from ideal.

Throughout the development of this weather-informed routing feature, I engaged in a dynamic design process that unfolded across three pivotal stages. Each stage brought us closer to a design that not only delivers critical information but does so in a way that feels intuitive and reassuring to users.

Highlighting and icons warn users of adverse weather ahead, blending foresight with navigation.

Notifying users of any adverse weather conditions along their planned route. The map visually distinguishes these areas with clear highlighting and warning icons, ensuring that users are aware of potential risks before they encounter them.

Iteration 1

Navigating Visual Clutter

My first attempt was to signal weather conditions with a circular overlay. Though well-intentioned, this cluttered the interface, especially on smaller screens.

This issue was also discussed by few users on reddit, one user quoting the following.

Iteration 2

Mixing Traffic and Weather Alerts Caused Confusion

Next, I tried color codes for traffic and badges for weather. This led to confusion, mixing up weather alerts with traffic info—a valuable lesson in the importance of clear visual language.

"

Was really confused with the design at first. Does the yellow part mean traffic or some weather warning? It was hard to tell.

- User

"

Iteration 3

Achieving Clarity Through Wrapping

The breakthrough came with a wrapping design for affected roads, clearly separating weather from traffic info. This balance of clarity and intuition was the key, making navigation safer and more straightforward.

Feature 2

Trip Scheduling with Weather Forecasts

Allows for journey planning around anticipated weather, giving users control over their travels.

I introduced a proactive planning tool that integrates weather forecasts with trip scheduling. This feature empowers users to plan their journeys based on anticipated weather conditions, fostering a sense of confidence and control over their travel plans, ensuring they feel secure and comfortable.

Feature 3

In-Car Weather Change Alerts

Keeps users informed in real-time, adapting as conditions change on the road.

This feature keeps drivers updated with real-time weather changes directly on their route, adapting quickly as conditions evolve. It's designed to enhance road safety, ensuring travelers are never caught off guard by sudden weather shifts.

Feature 4

Intuitive Route Option Badges

Simplifies decision-making with clear badges for the fastest, safest, and weather-impacted routes.

The challenge was to present essential route information in a simplified manner. My solution—a system of easily distinguishable badges for the fastest, safest, and weather-impacted routes—balances clarity with subtlety. This approach enables users to make quick, informed choices without feeling overwhelmed by details. The badges, especially those indicating weather conditions, are designed to offer a quick grasp of how weather might affect each route, enhancing user decision-making with safety and ease at the forefront.

Imagine a system smart enough to not only alert drivers to upcoming severe weather but also to suggest timely stops—be it a cozy café, a scenic lookout, or a retail outlet. This pause not only ensures safety but also enriches the travel experience. Additionally, by incorporating sponsored suggestions, we can offer businesses a unique way to connect with potential customers, driving foot traffic during weather-induced downtimes.

The implementation would involve sophisticated predictive analytics to forecast weather patterns accurately and in real time. Partnering with local businesses offers them a platform to become safe havens during storms, providing travelers with comfort and security. This symbiotic relationship not only boosts local economies but also enhances the overall user experience.