Online shoppers often feel a lack of excitement when receiving their shoes as compared to offline shoppers. The high of the journey often comes during browsing of the shoe.

Offline shoppers have a difficult time finding the perfect pair. But the joy of finding a perfect pair is high point of the journey.

Offline shoe shoppers just love that feeling of finding the perfect pair in person, making it tough to get them to switch to online shopping. But by using psychology tricks like the peak-end rule and the mere exposure effect, a shoe shopping app can create a similar emotional experience and make online shopping more appealing.

This level was about adapting designs to different contexts and environments, particularly for theming in light and dark modes for both the products. It was a step towards making design not just visually appealing, but also responsive and user-centric.

The transparent Air Max shoes are so cool because you can see all the tech inside, and those glowing Nike Adapt shoes are like something out of a sci-fi movie! I wanted to capture that same futuristic vibe in the visual design of my project. To make a mood board that really pops, I used AI image generation to find all kinds of awesome pictures that have that same edgy, high-tech feel. The end result is a look that's totally fresh and exciting, just like those iconic Nike designs.